Privacy Policy


Effective Date of Current Policy: September 14, 2018

This Privacy Policy applies to both personal and non-personal information which Allure Pet Products (“APP”) may collect and use depending on how you choose to interact with the APP websites and all website-related services (the “Website”). Please also refer to the Mandatory Terms of Use, which are expressly incorporated as if fully recited herein, if you have not already done so. Unless otherwise defined herein, all terms have the meanings they are assigned in the Mandatory Terms of Use.


Personal Information
APP does not collect any personal information unless you voluntarily provide such information to APP. For example, APP may collect personal information when you choose to utilize certain features or services available on the Website including without limitation, communicating with APP via the contact information provided on “Contact” tab of the Website or in any other manner, engaging in the registration process to become a Website Member, or submitting an order. APP may also collect personal information if you choose to include such information in any Submission or other content that you upload, transmit, publish, share, post, distribute or otherwise make available on the Website, whether in connection with the Communication Services or otherwise. When interacting with the Website in such a manner, you may supply certain data capable of personally identifying you, including without limitation, your name, telephone number, mailing address, email address or other online contact information, credit card or other financial information, date of birth, and other similarly identifying information (“Personal Information”). Any such Personal Information will be used, stored, and disclosed only as permitted by this Privacy Policy. You acknowledge and agree that any Submission that you post or transmit in connection with the Communication Services provided on the Website will be publicly available. We cannot ensure the confidentiality or security of any information you choose to make public via your use of any such Communication Service or ensure that other persons who have access to such publicly available information will respect your privacy. You should exercise caution when determining whether to disclose Personal Information in connection with the use of these Website features.

Non-Personal Information
APP may collect non-personal information about your activity in connection with the Website, including information that is automatically transmitted from your Internet browser when you access the Website. For example, the Website may automatically recognize and store information including the type of browser you are using; your navigation through the Website; your Internet Protocol (“IP”) address; the time, date, and length of your visit; and the referring site. This information, if collected, is collected via computer code sent to your computer (commonly referred to as “cookies”). The cookies may not expire, unless you manually delete them or set your browser to reject them. If you do not accept the cookies, however, you may have difficulty navigating the Website. Furthermore, the Website may utilize Web beacons, embedded Web links, and other commonly used information-gathering tools.

If you elect to submit Personal Information to the Website, the information will be used for the purpose you requested, for which it is collected, or for any purpose you subsequently authorize. Your provision of Personal Information allows APP to administer certain services offered in connection with the Website in which you choose to participate including the fulfillment of requests made by you concerning APP products, Website membership, or general inquiries, and enables APP to provide you with access to certain features of the Website maintained exclusively for Website Members and not the general public. The collection of Personal Information also allows APP to communicate with you regarding the provision of such programs and services, as well as other news concerning the Website, APP, and products or services that may be of interest to you. Personal Information provided by you to APP may be stored and maintained by APP for as long as is reasonably necessary to fulfill your request, effectuate the service in which you elected to participate, or serve APP’s legitimate business interests. APP will process this information in a manner which is consistent with the purposes for which it has been collected or subsequently authorized by you. For example, APP may send you marketing emails until you opt out, and thereafter maintain your email address only on a suppression list to ensure your opt out is adhered to. APP may share Personal Information with third parties to fulfill your request, facilitate the processing of orders, perform statistical analysis, to comply with our obligations under any applicable laws or regulations. Such third parties have access to the Personal Information required to perform the desired function and are prohibited from using such information for other purposes. EU citizens’ data may be transferred to other countries including the Unites States, however such transfers will be made pursuant to adequate protections under applicable law, typically Standard Contractual Clauses. APP may disclose any information collected, including Personal Information, to the extent APP reasonably believes that such disclosure is desirable to comply with applicable law, such as in response to any subpoena, court order or law enforcement request, and to enforce our Mandatory Terms of Use. Additionally, any such information may be transferred to a third party in the event of a sale, acquisition, merger or bankruptcy involving APP. While APP takes reasonable steps to maintain the security of your data, including implementing technical protections, you should not assume that APP is able to safeguard your Personal Information at all times and in all circumstances. If you do not wish APP to use your information in accordance with this policy, please do not access or use the Website or submit any Personal Information to APP via the Website or otherwise, or otherwise exercise your rights as described herein. APP may use non-personal information to manage, operate, or develop the Website such as by analyzing the data about visits to the Website to make it more accessible and interesting for visitors. Further, APP may share this data with third parties, usually to provide services for APP associated with the maintenance of the Website.

You have the right to access your Personal Information held by APP, request that it be transferred elsewhere, rectify it if incorrect, object to or restrict processing of your Personal Information as described above, including your consent where any processing above is based on your consent. You also have the right to complain to your local Data Supervisory Authority about APP’s handling of your Personal Information. If you would like to exercise any of the above rights, update your Personal Information, or if you do not want to receive further information from APP, please visit your account page or contact us at: with the phrase “Opt-Out Notice” in the subject line. You may also write to APP or call us at:

Attn: Privacy
Allure Pet Products LLC
321 Palmer Rd Denville, NJ 07834

To the extent required by the CAN-SPAM Act, or other similar domestic and international regulation, commercial e-mail messages sent by APP will also provide you with an opportunity to opt-out of receiving this information. Please note that changes to your preferences may not be effective immediately and will only be effective prospectively. If you opt-out, APP will also retain the minimal information necessary for reference in an effort to ensure that you are not contacted in the future. Any requests regarding your Personal Information will be handed in due course, and within any required period under applicable law.

While the Website is not directed to individuals under the age of 13 (“Children”), nor does it contain information which would be potentially harmful to minors in any way, APP is committed to the protection of the online privacy of Children as well as parental control over information collected from Children online. It is our policy never to knowingly collect or maintain information about any person under the age of 13 and visitors to the Website under the age of 13 should not disclose or provide any Personally Identifiable Information. In the event that APP discovers that a child under the age of 13 has provided Personally Identifiable Information to us, we will delete the child’s Personally Identifiable Information in accordance with the Children’s Online Privacy Protection Act of 1998. Please see the Federal Trade Commission’s website for this act: for more information. Parents or guardians who are concerned about information possibly submitted to APP by their Children should contact and someone will promptly assist in identifying and removing any such data. Notwithstanding the foregoing, pursuant to 47 U.S.C. Section 230(d), as amended, we hereby notify you that parental control protections are commercially available to assist you in limiting access to material that is harmful to minors. More information on the availability of such software can be found through publicly available sources. You may wish to contact your Internet Service Provider for more information.

Beginning on January 1, 2005, California Civil Code Section 1798.83, also known as S.B. 27, or the “Shine the Light” law, allows California residents to request certain information regarding our disclosures in the prior calendar year, if any, of their personally identifiable information to third parties for their own direct marketing purposes. To make such a request, please contact us at: with the phrase “Request for California Privacy” in the subject line. You must include sufficient detail for us to locate your information and contact you. Please include, at a minimum, your name, email and postal address. We will attempt to provide you with the requested information within thirty (30) days of receipt. We reserve our right not to respond to requests sent more than once in a calendar year, or requests submitted to an address other than the one posted in this notice. Please note that the California Shine the Light law does not cover all information sharing. Our disclosure only includes information covered by the law.

APP does not currently offer interactive chat room or comment services. However, if at any time it may offer such interactive services which allow you to post content to share publicly or with friends, you will be able to delete or remove content you have posted. If you have questions about how to remove content or if you would like additional assistance with deletion you can contact us at Although we offer deletion capability, you should be aware that the removal of content may not ensure complete or comprehensive removal of that content or information posted though our service.

APP does not track its customers over time and across third party websites to provide targeted advertising and therefore does not respond to Do Not Track (DNT) signals. However, some third party sites do keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such sites, your browser provider may allow you to set the DNT signal. For example, Safari allows you to set the DNT signal on your browser so that third parties (particularly advertisers) know you do not want to be tracked. If you would like to learn how to set Safari so that websites do not track you, go here: With this option turned on, each time Safari loads content from a website, Safari adds a request not to track you, but it’s up to the website to honor this request. If using an Apple device, Choose Safari > Preferences, click Privacy, then select “Ask websites not to track me.” For other devices and browsers, check with your provider for instructions.

REVISIONS TO THE PRIVACY POLICY APP reserves the right to update and revise this Privacy Policy at any time. You can determine if this Privacy Policy has been revised since your last visit by referring to the “Effective Date of Current Policy” date at the top of this page. Your use of our Website on or after the Effective Date constitutes your acceptance of the terms of the Privacy Policy as amended or revised by us, and you should therefore review this Privacy Policy regularly to ensure that you are aware of its terms.

 © 2017, Allure Pet Products, LLC. All rights reserved.